Esendex

Brand Guidelines | Icon | Stationery

Work produced at Alight

Esendex are the UK's biggest commercial SMS text messaging company who required support across a full re-brand, icons to promote services, complete set of brand guidelines (selected pages below) and site wide UX analysis and restructure.

A large scale project with several designers and developers involved, I contributed to the suite of icons and produced 'Voice SMS', joint art-worked the brand guidelines and produced stationery materials.

esendexbrand
esendexbrand

Voice SMS icon created by myself and remaining icons were designed by the Alight team - visit the website

esendexguidelines

Brand guidelines: front cover

esendexguidelines

Brand guidelines: primary logotype

esendexguidelines

Brand guidelines: primary & secondary logotype safe zone rules

esendexguidelines

Brand guidelines: logotype gradient background and Pantone breakdown

esendexguidelines

Brand guidelines: primary typography style, weights and usage

esendexguidelines

Brand guidelines: stationery layout style with specifications

esendexguidelines

Brand guidelines: one of the web page layouts, with service icon/banner for reference purposes

esendexguidelines

Brand guidelines: service icons at specified sizes for web use

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