The Specials

Branding | Merchandise | Illustration

Gained an opportunity to shadow the brand identity project for SKA revival band, 'The Specials' comeback. Whilst on my design internship at De Facto Design in 2008, the focus was to refresh the identity and maintain the typographic style that was used circa 1970, to aid clarity and recognition amongst their loyal fans.

Developments of the project included the hand crafted brand identity, motif for merchandising t-shirts, badges and the illustration for promotional print and online applications.

annaraurell
thespecials

Brand identity

thespecials

Primary brand identity on t-shirts

thespecials

The Specials motif on t-shirts

thespecials

Badges and outdoor advertising (using the motif)

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Graphical illustration of the band

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